nvaazion.com

Social networking is perhaps one of the most important promotional tools used by indie musicians today.  With the popularity of sites such as MySpace, Facebook, Fuzz, Reverb Nation and others, musicians are now able to reach a greater and more diverse audience of possible fans and individuals of like interest.  Such social sites have given many fans and artist the appearance of a more personal experience.  Many artists/bands use these great tools to promote themselves with the idea that “everyone will love me” and that if they don’t like what they see they can just leave the site.

Kent Grey-Hesselbein

Too many good artist and bands are disappearing due to one single fact…they failed to see their musical career as a business venture.  I get sick of the daily reply “I don’t care about the money, it’s just the music.”  Pure, unadulterated crap!  Deep down we all have the desire to be one of the Big Boys, the problem is many just don’t admit it.  The term ‘sell out’ has been thrown around too long by too many.  Most don’t know how to differentiate between ‘selling out’ and success.